We hope your weekend went well!
Here’s another Monday morning round of thoughts and ideas to reflect on. We hope there is something you can take with you from this post and implement in your own way for your restaurant!
One to watch:
What can you do with a massive budget, and night time access to an IKEA warehouse? How about an experiment in herding cats? Yes, IKEA got a camera crew equipped with all the high tech stuff like infrared and night vision cameras to film 100 house cats roaming free all over the show furniture.
Can we learn something from this, to be useful when a marketing budget is a fraction of IKEA’s? I think so. The lesson is that businesses need to be remarkable to stand out in the noise. Be different, have fun, make sure people can share that fun.
And the making of, worth watching as well:
One thing to make you think:
Most industries don’t last forever. They are born, evolve, commoditize, decline, die. Five years ago most people hadn’t heard of social media. Five years ago the iPhone revolutionized and changed the entire mobile industry. 25 years ago newspapers were still doing fine…
According to a recent Wired article, there are now computer algorithms able to sift through online data and write coherent and useful news reports.
In other words, the robots are not satisfied taking over our physical production processes, they are now getting artistic licenses as well! 
For good or for bad, the restaurant trade is inherently local, social, and (in most cases!) a labour of love. Hopefully we won’t see that change for some time yet. Although SciFi movies with ATM style food manufacturing machines on every street corner springs to mind…
Read the full story: Can an Algorithm Write a Better News Story Than a Human Reporter?
More #RestaurantIdeas for your perusing pleasure
As originally posted on Twitter. Would love for you to join the conversation!
Post great photos on Twitter of dishes leaving your kitchen. This will remind previous customers of their experience. #RestaurantIdeas
— Freebookings (@freebookings) April 29, 2012
Is your social media run by your PR agency? Would you not rather talk directly with your customers? #RestaurantIdeas
— Freebookings (@freebookings) April 28, 2012
Social media is more than just marketing. Use it to give customers a backstage pass to your food and the people cooking it. #RestaurantIdeas
— Freebookings (@freebookings) April 27, 2012
There are hundreds of thousands of restaurants, does the world need another one? It’s up to you to prove it does! #RestaurantIdeas
— Freebookings (@freebookings) April 26, 2012
Marketing should be an investment, not an expense. If discounting brings in customers once, never again, is it worthwhile? #RestaurantIdeas
— Freebookings (@freebookings) April 25, 2012
People go out to celebrate, so give them a reason: Banish January blues; The first day of spring; Be imaginative! #RestaurantIdeas
— Freebookings (@freebookings) April 24, 2012
Those are a few of the ideas from last week. Now it’s your turn! Start posting!
